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Posted by Cayla Capri
Joanna August Bridesmaid
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Effortlessly cool, with a dash of ‘West Coast softie meets East Coast edge,’ widely acclaimed fashion designer, Joanna August brings a deep affinity for friendship and bod-flattering looks to gals and their pals the world over. Spectacularly fresh, formidably glam, and always BFF-friendly, August is most definitely the new June when it comes to bridesmaid garb done right.
swept away lengths
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Destined for salt-tinged breezes and moonlit flashes, habotai linings and brandy-smooth charmeuse make these floor-length wonders anything but traditionally stoic:
'Sandra Long’ – a sun-baked bronze compote of silk and stretch, enjoy flounced sleeves and a comfort-lined bodice
‘Amanda Long’ – silk and chiffon ooze sunny disposition, while this flounce-sleeve creation rocks both a V-neck or bateau neckline depending on the ceremony’s mood
‘Claire Long’ – empire waist radiates with side boning and cheeky convertible shoulder straps, offering additional support or more dare ‘n’ bare un-conventions
mini chic
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Love is in no short supply if you’ve got retro air-waves and icy bevies kick-starting a reception sealed with love, love, love. Delve into dance-floor antics with:
'Sandra Mini’ – silk, lycra, and stretch charmeuse give this dress an uncanny dream-like feel. Playful in flourish but perfect in fit, the little black dress lives on
‘Amanda Mini’– thanks to 100 percent pure silk, a ripple of chiffon, and boat-loads of ‘tude, ‘Amanda’ keeps things radiantly simplistic
‘Erica Mini’ – the lady-in-red is a pop-cultured icon – look no further for fun, flirty, confidence when it comes to your gaggle of maids (think shirred one-shoulder bodice with flattering circle skirt)
airy faerie
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Aim for fluttery romance minus the bogged-down melodrama of old – these silken constructions need little more than a flute of champagne for accessory:
‘Amanda’ – roses are red, and violets are violet, naturally, but choose subtlety when it comes to conveying style savoir-faire. This whisper of a dress in a twilit tone is sure to do just the trick
‘Dara’ – enter a burst of pink and a ruffle of frock - uber-femininity lights up the scene thanks to ruffled detailing, scalloped edging, and blouson bodice
‘Dara Mini’ – a cornflower-blue sheen plays the nostalgic card, all the while keeping things sweet ‘n’ sexy
hard candy
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Fear not if absolute bridal white-out threatens to rain on your rainbow-depraved parade. Rick dense jewel tones compliment a variety of figures and skin-tones better than any other:
‘Jae’ – aubergine steps out from a silver platter to become a one-shoulder wonder. Asymmetrically shirred with a charmeuse gleam, this frock comes with invisible zipper and optional sash
‘Tara’ – a tantalizingly sheer bodice and slinking slip keep things pre-taboo with a shirred waistband and hook-and-eyelet fastenings
‘Erica’ – step out in an emerald blaze of glory with a shirred one-shouldered bodice, elegant circle skirt and flirty sash accent
clever tip
Joanna August shakes things up with an innovative take on today’s neckline – simply wear any of the line’s wrap dresses back-to-front for an entirely new sense of décolletage